So Hard (1990)

So Hard

Label: Parlophone
Photographer: Eric Watson
Sleeve design: Mark Farrow @ 3a & Pet Shop Boys
Cat#: 6269
Release: 24 Sep 1990

Sleeves:

So Hard - 7'': 1990 UK (Parlophone; RDJ 6269) [promo; black die-cut ps]
So Hard - 7'': 1990 UK (Parlophone; R 6269) [jukebox promo]
So Hard - 12'': 1990 UK (Parlophone; 12RDJ 6269) [w/lpromo; correct mixnames on each label]
So Hard - 7'': 1990 UK (Parlophone; R 6269)
So Hard - 12'': 1990 UK (Parlophone; 12R 6269)
UK: RDJ 6269
(Promo)
UK: R 6269
(Jukebox Promo)
UK: 12RDJ 6269
(Promo)
UK: R 6269 UK: 12R 6269
 
So Hard - CSS: 1990 UK (Parlophone; TCR 6269) [bright blue cassette]
So Hard - CD5: 1990 UK (Parlophone; CDR 6269) [cardsleeve ps]
So Hard - 12'': 1990 UK (Parlophone; 12RX 6269)
So Hard - 7'': 1990 NL (EMI; 006-204062-7) [diff. ps; promotional vinyl single pack; w/photos]
So Hard - 7'': 1990 DE (EMI; 006-204062-7) [diff. ps w/smaller text]
UK: TCR 6269
(Slipcase)
UK: CDR 6269
(Cardsleeve)
UK: 12RX 6269 NL: 006-204062-7
(Promo Pack)
DE: 006-204062-7
 
So Hard - 12'': 1990 DE (Parlophone; 060-204062-6) [diff. red-bordered ps]
So Hard - 12'': 1990 DE (EMI; 060-204092-6)
So Hard - CD5: 1990 DE (Parlophone; 560-204062-2) [slim jewelbox]
So Hard - CD3: 1990 JP (EMI; TODP-2203)
So Hard - CD5: 1990 DE (EMI; CDP 560-204092-2) [artwork uses UK cat # ''12rx6269'']
DE: 060-204062-6 DE: 060-204092-6 DE: 560-204062-2
(Slimcase)
DE: CDP 560-204092-2
(Slimcase)
 
So Hard - 12'': 1990 DE (EMI; 060-204177-6)
So Hard - 7'': 1991 FR (EMI; 204062-7) [diff. ps w/text at upper-right corner]
So Hard - CD5: 1990 FR (Parlophone; PM 515/204062-2) [different position of title on sleeve]
So Hard - CD5: 1990 JP (EMI/Toshiba; SPCD-1132) [promo; ''sample, not for sale'']
DE: 060-204177-6
DE: 560 204177-2
FR: 204062-7
FR: 204062-6
FR: PM 515/204062-2 JP: SPCD-1132
(Promo)
JP: TODP-2203
(Snap Pack)
 
So Hard - 12'': 1990 US (EMI; SPRO-04673) [promo; generic 4'' die cut red cover + black sticker]
So Hard - 12'': 1990 US (EMI; SPRO-04690) [promo; ''David Morales mixes''; generic 4'' die cut black cover +red sticker]
So Hard - 12'': 1990 US (EMI; V-56194) [diff. red-bordered ps]
So Hard - CSS: 1990 US (EMI; 4JM-50329) [blue tape; red bordered cover]
So Hard - CSS: 1990 US (EMI; 4V-56194)
US: SPRO-04673
(Promo)
US: SPRO-04690
(Promo)
US: V-56194 US: 4JM-50329 US: 4V-56194
 
So Hard - CD5: 1990 US (EMI; E2-56195) [w/psb biography]
So Hard - CD5: 1990 US (EMI; DPRO-4650) [promo, special drawer sleeve]
So Hard - 12'': 1990 BR (Parlophone; 995122-0) [Brazilian promo, chair/roses ps]
So Hard - 7'': 1990 AR (EMI; S 546) [promo; spanish titles]
So Hard - CSS: 1990 AU (Parlophone/EMI; TC-2481-4) [yellow cassette & case]
US: E2-56195 US: DPRO-4650
(Drawer Sleeve)
BR: 995122-0 AR: S 546 AU: TC-2481-4
 
So Hard - CSS: 1990 UK (Chop 'Em Out; n/a) [studio tape; dated 25 July 1990]
So Hard - CSS: 1990 UK (SBK Management; n/a) [studio tape; tracks 1 & 2 only]
 
 
 
UK: n/a UK: n/a      

Formats:

 Chart: CH/IT #2, DE/SE #3, UK #4, NO #9, NL #15, US #62, US Club #4.

    7": 1990 UK (Parlophone; RDJ 6269) [promo; black die-cut ps]
    7": 1990 UK (Parlophone; RDJ 6269) [w/lpromo]
    7": 1990 UK (Parlophone; R 6269) [jukebox promo]
    7": 1990 UK (Parlophone; R 6269)
   CSS: 1990 UK (Parlophone; TCR 6269) [bright blue cassette]
   CSS: 1990 UK (Parlophone; TCR 6269) [clear cassette]
    7": 1990 DE (EMI; 204062 7) [testpressing; die-cut]
    7": 1990 DE (EMI; 006-204062-7) [diff. ps w/smaller text]
    7": 1990 NL (EMI; 006-204062-7) [diff. ps; promotional vinyl single pack; w/photos]
    7": 1991 FR (EMI; 204062-7) [diff. ps w/text at upper-right corner]
    7": 1991 FR (EMI; 204062-7) [testpressing; die-cut ps]
    7": 1990 IT (EMI; 204062-7)
   CSS: 1990 US (EMI; 4JM-50329) [blue tape; red bordered cover]
    7": 1990 PT (EMI; 204062-7) [Portugal]
   CD3: 1990 JP (EMI; TODP-2203)
    7": 1990 AU (Parlophone/EMI; 2481-7) [generic EMI ps]
   CSS: 1990 AU (Parlophone/EMI; TC-2481-4) [yellow cassette & case]
   CSS: 1990 CA (Capitol; 4JM-73133)
    7": 1990 AR (EMI; S 546) [promo; spanish titles]
      3:56  So Hard
      4:21  It Must Be Obvious

   12": 1990 UK (Parlophone; 12RDJ 6269) [w/lpromo; correct mixnames on each label]
   12": 1990 UK (Parlophone; 12R 6269) [ps ok but both labels stated "Dub"]
      6:30  So Hard (extended mix)
      7:30  So Hard (dub mix)

   CD5: 1990 UK (Parlophone; CDR 6269) [cardsleeve ps]
   CD5: 1990 DE (Parlophone; 560-204062-2) [slim jewelbox]
   CD5: 1990 FR (Parlophone; PM 515/204062-2) [different position of title on sleeve]
      3:56  So Hard
      4:21  It Must Be Obvious
      6:30  So Hard (extended dance mix)

   12": 1990 UK (Parlophone; 12R 6269)
   12": 1990 DE (Parlophone; 060-204062-6) [diff. red-bordered ps]
   12": 1990 FR (EMI; 204062-6) [diff. ps w/text at upper-right corner]
   12": 1990 IT (EMI; 204062-6)
   12": 1990 ES (EMI; 204062-6) [credits in spanish; cardsleeve ps]
   12": 1990 BO (??; E-SM 60001)
      6:30  So Hard (extended dance mix)
      4:21  It Must Be Obvious
      7:30  So Hard (dub mix)

   12": 1990 UK (Parlophone; 12RX 6269)
   12": 1990 DE (EMI; 060-204092-6)
   CD5: 1990 DE (EMI; CDP 560-204092-2) [artwork uses UK cat # "12rx6269"]
      5:27  So Hard (klf vs. pet shop boys)
      9:22  It Must Be Obvious (ufo mix)

   12": 1990 DE (EMI; 060-204177-6)
      7:42  So Hard (red zone mix)
      6:20  So Hard (12" remix) ["12-inch mix"]
      3:25  So Hard (radio mix)

   12": 1990 US (EMI; SPRO-04673) [promo; generic 4" die cut red cover + black sticker]
      5:27  So Hard (klf vs. pet shop boys)
      9:22  It Must Be Obvious (ufo mix)
      3:56  So Hard ["lp version"]

   CD5: 1990 DE (EMI; 560 204177-2) [wrong label times; blue/green ps; mfd. HO]
   12": 1990 US (EMI; SPRO-04690) [promo; "David Morales mixes"; generic 4" die cut black
cover+red sticker]
      6:20  So Hard (12" remix)
      3:25  So Hard (radio mix)
      7:42  So Hard (red zone mix)
      4:00  So Hard (eclipse mix)

   12": 1990 US (Speciality Record Corporation; V-56194) [test pressing]
   12": 1990 US (EMI; V-56194) [diff. red-bordered ps]
   CSS: 1990 US (EMI; 4V-56194)
   12": 1990 PH (EMI; EP-E-USA-12x004) [Philippines]
      6:30  So Hard (extended dance mix)
      3:56  So Hard (single)
      7:30  So Hard (dub)
      4:21  It Must Be Obvious

   CD5: 1990 US (EMI; E2-56195) [w/psb biography]
      6:30  So Hard (extended dance mix)
      3:56  So Hard (single)
      7:30  So Hard (dub)
      4:21  It Must Be Obvious
      8:40  Paninaro (italian remix) ["12-inch remix"]

   CD5: 1990 US (EMI; DPRO-4650) [promo, special drawer sleeve]
      3:56  So Hard (7" mix)
      5:00  So Hard (9" edit mix)
      6:30  So Hard (extended dance mix)
      7:30  So Hard (dub mix)

   VHS: 1990 UK (Inphase Facilities; ??) [promo]
   VHS: 1990 US (EMI; n/a) [promo; white stickered ps; NTSC]
      4:10  So Hard [video]

   CSS: 1990 UK (Chop 'Em Out; n/a) [studio tape; dated 25 July 1990]
   CSS: 1990 UK (SBK Management; n/a) [studio tape; tracks 1 & 2 only]
      3:56  So Hard (master)
      6:30  So Hard (12" master)
      4:21  It Must Be Obvious (master)

   CSS: 1990 UK (Abbey Road Studios; n/a) [studio tape; custom typed ps]
      5:27  So Hard (klf vs pet shop boys)
    [+4 other tracks]

   12": 1990 BR (Parlophone; 995122-0) [Brazilian promo, chair/roses ps]
      3:56  So Hard (7" mix) [33rpm]
      3:56  So Hard (7" mix) [45rpm]

    7": 1990 MX (EMI; 700 912) [promo; spanish titles]
      5:00  So Hard (9" edit mix)
      5:00  So Hard (9" edit mix)

    7": 1990 HK (EMI; RDJ 6269) [white-label promo; Cantonese biography leaflet]
      3:56  So Hard
      4:21  It Must Be Obvious
    [Leaflet is 7"x7" w/Behaviour ps on cover, bio inside, discography
     in English on rear.  Includes coupon (for T-shirt?) and two
     passes to "Pet Shop Boys / London Market / Fashion Show" (19
     Dec 1990).]

   CSS: 1990 UK (Abbey Road Studios; n/a) [studio tape in 5"x5" Abbey Road box w/technical info]
    7": 1990 MX (EMI; 700912) [2xA Mexican promo; "Tan Dificil"]
    7": 1990 PH (Parlophone; E-USA-89x016-7 / R6269) [double-A promo; Phillippines]
    RR: 1990 UK (Abbey Road Studios; n/a) [reel to reel tape; dated "13.9.90"]
      3:56  So Hard

   CD5: 1990 JP (EMI/Toshiba; SPCD-1132) [promo; "sample, not for sale"]
      6:30  So Hard (extended dance mix)
      3:56  So Hard (7" mix)
      7:30  So Hard (dub mix) ["dub"]
      5:14  So Hard (dub beats)

  CD-R: 2002 UK (Abbey Road Studios; n/a) [promo; copied flat from 1/2" Master AB 0246954, dated 
"Feb 5, 2002"]
      7:42  So Hard (red zone mix)

   Box: 1990 US (Abbey Road Studios; n/a) [promo; css in box]
      3:56  So Hard (single)

   Box: 1990 US (EMI; n/a) [promo; video + css in white box]
    [CSS (EMI 4V-56194):]
      6:30  So Hard (extended dance mix)
      3:56  So Hard (single)
      7:30  So Hard (dub)
      4:21  It Must Be Obvious
    [VHS (EMI n/a):]
      4:10  So Hard [video]

  [Remixers: So Hard]
    [Bill Drummond & Jim Cauty (The KLF)]
      5:27  So Hard (klf vs. pet shop boys)
    [David Morales]
      6:20  So Hard (12" remix)
      3:25  So Hard (radio mix)
      7:42  So Hard (red zone mix)
      4:00  So Hard (eclipse mix)

  [Remixers: It Must Be Obvious]
    [Bill Drummond & Jim Cauty (The KLF)]
      9:22  It Must Be Obvious (ufo mix)

  [Promotional Items: So Hard]
     22x40cm display stand; Neil + Chris shape (UK)
     Handheld puzzle; maze w/drop of mercury, labeled "It's....SO HARD" (UK)
     Boxer shorts; labeled "It's So Hard" (UK)
     T-Shirt; red, front: "It's Hard", back: "So Hard, Pet Shop Boys" (UK)
     20"x13" poster; N+C as single ps, title, date (UK fan club)
     Video, Filmed in Newcastle.  Girl: Anna Gascoigne.  Bodyguards:
      Dainton and Chopper. (D: Eric Watson)
     Video (12" version); set to the US 9" edit promo mix. (D: Eric Watson)

Versions/Tracklength:

  1. So Hard [3:56]
  2. So Hard (9" Mix) [5:00]
  3. So Hard (Extended Dance Mix) [6:30]
  4. So Hard (Dub Mix) [7:30]
  5. So Hard (KLF vs. Pet Shop Boys) [5:27]
  6. So Hard (Radio Mix) [3:25]
  7. So Hard (12" Remix) [6:20]
  8. So Hard (Red Zone Mix) [7:42]
  9. So Hard (Eclipse Mix) [4:00]
  1. It Must Be Obvious [4:21]
  2. It Must Be Obvious (UFO Mix) [9:22]

Questions & Answers:

Q: ---
A: ---
 

Related Items:

[singles]
     Being Boring (1990)
     How Can You Expect To Be Taken Seriously? (1991)
     Where The Streets Have No Name (1991)
     Jealousy (1991)
[albums]
     Behaviour (1990)
     Discography (1990)
     Alternative (1995)
     PopArt (2003)
[videos]
     Promotion (1991)
     Videography (1991)
     Performance (1992)
     PopArt (2003)
     Cubism (2007)
[miscellaneous]
 
© ® 1997-2024 by Ernie Longmire, Andrea Mastellaro and Steffen Gärtner. See the credits for main contributors and copyright information.